It really took off for us – selling the anti-stress angle gave people permission to enjoy something they might have felt was quite childish,” she said. It sold strongly and reprinted, but it was last year that it all really mushroomed with Art Therapy, in June.
“The first one we did was in 2012, Creative Colouring for Grown-Ups. Basford’s titles are in second and eighth place - that’s half of .uk’s top 10 taken up by colouring books for adults.Īt independent UK publisher Michael O’Mara, which has sold almost 340,000 adult colouring books to date, head of publicity, marketing and online, Ana McLaughlin, attributes the craze to the way the category has been reimagined as a means of relaxation. In the UK, Richard Merritt’s Art Therapy Colouring Book sits in fourth spot on Amazon’s bestseller lists, Millie Marotta’s Animal Kingdom – detailed pictures of animals to colour – sits in seventh, and a mindfulness colouring book sits in ninth.
Photograph: Johanna Basford and Laurence KingĪnd it is not just Basford who is reaping the benefits of the hordes of adults who, it turns out, just wanted something to colour in. The intricate outlines of adult colouring books.
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